I’ve heard a lot about Flexative in the past 6 months or so. The concept is that you prepare one banner size on their online system, using one background image, one cta, typing the copy once, etc, and then Flexative handles the remaining sizes automatically. It’s being pushed as a very fast way to get out a campaign to as many different platforms as possible.

But I can’t buy into it. I come from a world of animation, and making things look as beautiful as possible to draw in viewers. This system has so many limitations that it physically hurts me trying to make it look nice. Want to anything more than a pre-packaged fade-in or slide-in, it’s out of the question. You can’t even change the colour of the legal mice type from size to size to make it more legible based on what the background crop is.

Seems like such a fast-food way of doing banners, with no regard for quality or pride of workmanship.