HTML5 Banners

The whole switch has not been as bad as I was expecting. Takes more work. Takes more time testing. Takes some more effort to get specs. And a few things here and there that I have to explain can't be done within the file size we have (which really is the same as Flash banners, just different things that can't be done). But overall, a banner is a banner. And Im a banner guy! Onwards!


Flash is dead. Coming from a Flash guy.

From a banner perspective, Flash was able to hang on for 5 years after officially being declared dead for the first time back in 2010.

And for 5 years, I kept having to explain to people that Flash Banners were here to stay until HTML5 could catch up, and ad agencies could justify the extra time, cost, and increased creative restrictions.

Well, with the Firefox security block, and Chrome's supposed click-to-play banner ads that started in September (Which I have yet to actually see happen), agencies finally freaked out back in August, and switched everything over to HTML5.

It's been a crazy few months. Especially finding media companies that truly understand what is going on and can provide accurate HTML5 specs. Considering they still had trouble with AS2 specs sometimes, I think it's going to be a challenge for a while. But Flash really now is officially done. Coming from a Flash guy, that means a lot.

I will truly miss it. It was my career for 10 years.

It had it's bumps - like the IDE's tendency to like some fonts but not others, or crashing at the worst possible time. But overall, it was a joy to code with, and made things that HTML5 has difficulty doing in small files sizes, like guide layers and non-square masks, much easier.

Rest in peace my friend.